Swebor and Bisalloy JV are preparing for IDEX 2019

25 January 2019

The joint venture (JV) SweBis Middle East FZE, between Swebor Stål Svenska AB and Australian company Bisalloy Steels, distributes high performance, armour steel products to the Middle Eastern civilian and defence armour markets.

Established in 2017, the JV has made it possible for both companies to expand into the Middle East market, but the JV has also combined the companies resources and expertise. As a result, SweBis Middle East FZE is offering customers the whole package – not just steel plate, but also solutions in areas like blast and ballistic protection, material selection, and workshop recommendation (welding, bending, etc.).

In addition, the advent of SweBis Middle East FZE has allowed both companies to expand their product offerings. While Swebor specialises in thinner steel products (2mm – 16mm), Bisalloy makes thicker and wider products (5mm – 50mm). The two product ranges are a natural fit, and complement each other perfectly.

SweBis Middle East FZE will exhibit at the upcoming International Defence Exhibition and Conference (IDEX 2019). The five-day event takes place from 17th February to 21st February 2019 at the Abu Dhabi National Exhibition Centre in Abu Dhabi, United Arab Emirates.

“Expansion into new geographies and market segments is a key part of Bisalloy’s long-term business strategy. We are pleased to note that at this point in time, two years into the joint venture, SweBis Middle East FZE is clearly achieving this goal in the Middle East,” said Justin Suwart, Business Manager, Armour – Bisalloy Steels.

Hans Bergman, Owner and CEO of Swebor Stål Svenska AB, echoed these thoughts.

“SweBis Middle East FZE has strengthened Swebor and allowed us to successfully introduce our products to the Middle East. We look forward to IDEX 2019 as an excellent opportunity to establish new business relationships and further consolidate the standing of the joint venture in this important market,” he said.

Hope we’ll meet you at IDEX 2019!